In its latest survey, IDC class at the top of the iPad tablet sales in Q1 2012. The market share of Amazon Kindle Fire fell from 16.8% to 4% between late 2011 and early 2012.
After a boom in sales during the Christmas season of 2011, the trend was reversed in early 2012. In its latest study on the sales shelves and reading lights, IDC recorded in Q1 2012 slowing more than expected. The firm expected a decline of 34%, it has actually reached 38.4%. Sales in the first three months of the year and reached 17.4 million units. Do not worry because, by comparing the same two periods in 2011 and 2012, research firm finds an increase of 120% (7.9 million tablets passed the first quarter of 2011).
Amazon loses second place in favor of Samsung
The market leader is Apple with its iPad, its market share now stands at 68% (against 54.7% last year). As for the Kindle Fire, considered the strongest competitor of the tablet at the apple, its sales have fallen early this year. While at the end of December 2012, the market share of the tablet from Amazon (still available in Europe) was 16.8%, it represents only 4% in early 2012, which makes move from second to third place in favor of Samsung, with its Galaxy Tab.
Duel to come: iPhone vs. Google / Asus
According to IDC, this situation will not continue. "The trend will change with the next generation of Android tablet" will happen by summer. Those of Huawei (Media Tab 10 FHD), Acer (Iconia Tab) or Google (Note Galaxy 10.1) are among the most anticipated. But this is the launch of Kindle Fire in Europe and tablet Google / Asus that will tip the scales in favor of the Android operating system. But for the research firm, Amazon Kindle will offer a Fire largest at a price as aggressive. Remember that it is now sold at 199 dollars U.S..
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